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All Fours Strategy

4/8/2022
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BUSINESS GROWTH STRATEGY

All Fours Strategy Meaning

Strategy First Inc. Is a Canadian video game publisher based in Montreal. Founded in 1988 by Don McFatridge, Steve Wall and Dave Hill, the company filed for bankruptcy in 2004 and was subsequently acquired by Silverstar Holdings in 2005. Initially specializing in developing strategy video games. Strategy Four: Data Use. Strategy Five: Resource Alignment. Strategy Six: Successful Classrooms. Business-Level Strategy and the Industry Environment. Segmenting the business market. The Four Grand Strategies.

In business, growth is an imperative, not an option. But only one in ten companies succeeds in achieving sustained, profitable growth. Growth strategy is at the heart of what I’ve done for more than 25 years.

The Four Corners of Growth

All Fours Strategy Game

For many businesses, “growth” is an empty mantra. Business leaders – with good intention – tell their Board of Directors “we’re going to grow revenues by X% per year over the next Y years,” without having a plan. Instead, they simply direct their sales force to “go get more.”

At Sales RaceHorses, we take a different approach. We work with our clients to develop a four-cornered plan to drive growth. This four-cornered growth plan depends upon a strong foundational corner: [1] Protect Core Business.

All Fours Strategy

The Other 3 Corners

What Is Four Fours

A protected foundational core will frequently generate spontaneous growth, and always paves the way for the other three growth corners: [2] Grow Market Share, [3] Expand Business, and [4] Diversify the Business.

Many of the tools we help you to create can typically be multi-purposed across many – or even all four corners of the growth strategy. So, there is great leverage in what we do.

Key Benefits of Our Growth Strategy Service

Clients who engage with us to facilitate their growth strategy achieve more predictable, consistent, and repeatable results related to:

All fours strategy definition
  • Understanding their competitive differentiators
  • Recognizing and averting competitive risks and threats
  • Increasing business with current core customers
  • Securing new business from new customers
  • Penetrating new / previously unserviced markets
  • Creating new products and establishing new markets

Our version of an age-old tool, with a twist: We organize it in a way that your sales team can use it to prevent objections to the sale, and virtually disqualify your competitors.

Quantify and document the value you create for your key customers. Use this weapon to “competitor-proof” key accounts, and ensure continuity when they change their purchasing agents.

Use your previous successes with existing customer solutions to tell a powerful story that compels new prospects and new markets to seek you out.

FoursAll Fours Strategy

All Fours Strategy Games

We help you to generate strategic listings of high value, high probability new prospects and new markets that can achieve high value from your core capabilities and value proposition.

All Fours Strategy Definition

All Fours Strategy
Scott Trunkett
MANAGING DIRECTOR

I’ll help you to develop a growth strategy that will take you to higher sales, profits, and overall greater business stability.

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